6 ways to pace the relationship building process
As a podcast host, I am often approached by people who would like to become guests on my podcast. It is not uncommon to be approached by bookers who earn a commission on the number of bookings they...
View ArticleThink of your business online as a “general store”
When I was 17 years old, my dad helped me get my start in the world of public relations. Although he was an electrical engineer himself, dad had a feeling I would excel in PR, and he used his...
View ArticleCommentary: Why the ICCO World PR Report is a wake-up call
If you liked this article, sign up for SmartBrief’s free email newsletter from the Public Relations Society of America. The results of strategic public relations in any industry are something that...
View ArticleHow important is a good client bio in media pitches?
For more insights like the below, subscribe to our free newsletter. For publicists, sending email pitches can often feel like screaming into the void. You send countless emails pitching your clients to...
View ArticleContributed content: Why it’s worth your time
Traditionally in media relations, journalists interview experts and quote them in articles. Contributed content is a longstanding method to bridge a gap between expert sources and media outlets. It...
View ArticleOpinion: The reality brands must face amid America’s culture war
Target’s Pride Month collection has been yet another “target” of the far right. Following threats to employee safety, the company chose to pull some Pride Month merchandise from its shelves. This,...
View ArticleTips for writing guest articles
Writing guest pieces offers entrepreneurs and other business leaders several advantages. While these articles tend to be non-promotional in character, they enable authors to display their expertise,...
View ArticleHow to get the most out of radio and podcast PR
In a world where visual media is killing the radio, podcasts have emerged to save it. Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Whether...
View Article6 ways to pace the relationship building process
As a podcast host, I am often approached by people who would like to become guests on my podcast. It is not uncommon to be approached by bookers who earn a commission on the number of bookings they...
View ArticleThink of your business online as a “general store”
When I was 17 years old, my dad helped me get my start in the world of public relations. Although he was an electrical engineer himself, dad had a feeling I would excel in PR, and he used his...
View ArticleCommentary: Why the ICCO World PR Report is a wake-up call
If you liked this article, sign up for SmartBrief’s free email newsletter from the Public Relations Society of America. The results of strategic public relations in any industry are something that...
View ArticleHow important is a good client bio in media pitches?
For more insights like the below, subscribe to our free newsletter. For publicists, sending email pitches can often feel like screaming into the void. You send countless emails pitching your clients to...
View ArticleContributed content: Why it’s worth your time
Traditionally in media relations, journalists interview experts and quote them in articles. Contributed content is a longstanding method to bridge a gap between expert sources and media outlets. It...
View ArticleOpinion: The reality brands must face amid America’s culture war
Target’s Pride Month collection has been yet another “target” of the far right. Following threats to employee safety, the company chose to pull some Pride Month merchandise from its shelves. This,...
View ArticleTips for writing guest articles
Writing guest pieces offers entrepreneurs and other business leaders several advantages. While these articles tend to be non-promotional in character, they enable authors to display their expertise,...
View ArticleHow to get the most out of radio and podcast PR
In a world where visual media is killing the radio, podcasts have emerged to save it. Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Whether...
View ArticleWelcome to the new SmartBrief.com
As SmartBrief marks 25 years as a leading voice in digital B2B media, we’re thrilled to welcome you to our new website, a hub for connecting professionals with the information they need to succeed in...
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Robots, AI ruled CES 2024
The theme of this year’s tech show was “All On,” a play on words that tells me that anything with an on button is getting its moment at the annual gathering of consumer electronics companies, and CES...
View ArticleTips for getting featured: Unlock the door to top-tier media exposure
Enhanced brand awareness, increased sales, improved customer perception and greater investor confidence are all things businesses strive for. They are also all things that can be achieved by unlocking...
View Article5 keys to an effective crisis communications plan
During my two decades working in public relations for education companies, I’ve seen a major shift in crisis communications. It used to be that most crises arose from financial issues such as taking...
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