6 ways to pace the relationship building process
As a podcast host, I am often approached by people who would like to become guests on my podcast. It is not uncommon to be approached by bookers who earn a commission on the number of bookings they...
View ArticleThink of your business online as a “general store”
When I was 17 years old, my dad helped me get my start in the world of public relations. Although he was an electrical engineer himself, dad had a feeling I would excel in PR, and he used his...
View ArticleCommentary: Why the ICCO World PR Report is a wake-up call
If you liked this article, sign up for SmartBrief’s free email newsletter from the Public Relations Society of America. The results of strategic public relations in any industry are something that...
View ArticleHow important is a good client bio in media pitches?
For more insights like the below, subscribe to our free newsletter. For publicists, sending email pitches can often feel like screaming into the void. You send countless emails pitching your clients to...
View ArticleContributed content: Why it’s worth your time
Traditionally in media relations, journalists interview experts and quote them in articles. Contributed content is a longstanding method to bridge a gap between expert sources and media outlets. It...
View ArticleOpinion: The reality brands must face amid America’s culture war
Target’s Pride Month collection has been yet another “target” of the far right. Following threats to employee safety, the company chose to pull some Pride Month merchandise from its shelves. This,...
View ArticleTips for writing guest articles
Writing guest pieces offers entrepreneurs and other business leaders several advantages. While these articles tend to be non-promotional in character, they enable authors to display their expertise,...
View ArticleHow to get the most out of radio and podcast PR
In a world where visual media is killing the radio, podcasts have emerged to save it. Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Whether...
View ArticleWelcome to the new SmartBrief.com
As SmartBrief marks 25 years as a leading voice in digital B2B media, we’re thrilled to welcome you to our new website, a hub for connecting professionals with the information they need to succeed in...
View ArticleTips for getting featured: Unlock the door to top-tier media exposure
Enhanced brand awareness, increased sales, improved customer perception and greater investor confidence are all things businesses strive for. They are also all things that can be achieved by unlocking...
View Article5 keys to an effective crisis communications plan
During my two decades working in public relations for education companies, I’ve seen a major shift in crisis communications. It used to be that most crises arose from financial issues such as taking...
View ArticleSmart devices, smarter hackers?
How businesses can manage security for AI and the IoT What if your house wanted to kill you? It’s a pretty classic horror movie question, one that video games like System Shock and Portal and movies...
View ArticleAHIP 2024: Tech, human touch a balancing act
Health care and society at large are in the midst of “a technological revolution with human connection,” and while that holds promise, if we aren’t careful and intentional, personal and doctor-patient...
View ArticleWhy it’s time to add Reddit marketing to your mix
Many marketers still consider Reddit an enigma. Founded in 2005, it’s one of the few elder social media platforms that’s survived to today. Since the company’s IPO in March, its stock price has gone in...
View ArticleIt is now time for brands to promote national healing
Whether you woke up on the morning of Nov. 6 aligned with the victors or vanquished, we all can agree that the last year has not been filled with words that inspire our hopes and dreams. Politics are...
View ArticleWhere to find the 2025 Super Bowl ads
As of the end of January, we know who is playing in Super Bowl 2025 — and pretty much know most of the brands advertising in what many say is adland’s biggest day. Fox Sports reported in November that...
View Article6 pop-up ad targeting techniques to skyrocket your results (Part 2)
In part one of this pop-up ad targeting series, we explored six types of high-converting pop-ups and why they are effective. Now, it’s time to take it a step further. This time, I’ll show you...
View ArticleClik here to view.
Best practices for encrypting and securing data under zero trust
What are the best practices for integrating encryption with zero-trust architecture? Why are end-to-end encryption, strong authentication, continuous monitoring and regular audits so important?...
View ArticleClik here to view.
The impact of brand identity on customers’ psychology
Think about the brands you trust most. I bet you can picture their logos, recall their slogans and even describe how they make you feel. In essence, these are the key building blocks of every brand...
View Article